Mandalika Beach Club

Mandalika Beach Club shows off its playful character through its logo design, inspired by cocktails, sunsets and surfing waves. The beach club also benefits from beautifully designed Visual Brand Guidelines, since the energy and character of the brand should not only be communicated through the logo, but also consistently through all faces of the brand, including signs, stationery, and package wraps. The contrasting but specific tone of red and blue colors are meticulously chosen to create a bold but pleasant accent.