Simone Louise approached us to update their brand identity to better align with their brand, which had grown and changed since its inception 20 years ago. The goal was to create an identity that reflects a more modern, feminine and warm Boutique, while staying true to the classic, chic style that Simone Louise has become known for.
We added a warm colour palette to the identity system to better reflect the boutique’s feminine offerings. Long swooping lines within the logo demonstrates the boutique’s chic style. The wordmark is modern but also shows a nod to its heritage.
We worked through a few iterations of the identity, ultimately landing on the monogram and wordmark. The Monogram can be used across all touchpoints to add subtle but memorable associations.
Owner, Simone Louise
The entire team is professional and a delight to deal with. Very happy with our new brand identity.