Kapal-Laut & Blink
Ringkasan
Kapal-Laut & Blink adalah toko perhiasan perak dengan desain yang unik dan cantik.
Juicebox bekerja sama dengan mereka untuk membangun brand awareness melalui pemasaran digital dengan membuat konten yang relevan dan menarik di media sosial Kapal-Laut & Blink.
40%
Increase in
puchases
50%
Rise in social
media followers
17%
Boost in website
traffic
Social Media Strategy
Kapal Laut, known for its exquisite silver jewelry, partnered with us to enhance its digital presence and expand its reach.
We implemented a targeted social media strategy that showcased the brand’s unique designs and craftsmanship, ensuring that its artisanal heritage resonated with both loyal customers and new audiences alike.
Targeted social media
campaigns
To further boost visibility, we ran highly targeted social media ad campaigns, designed to attract a broader demographic while also driving engagement from existing followers.
These ads were crafted to highlight the elegance and timeless appeal of Kapal Laut’s silver jewelry, positioning it as a must-have for jewelry lovers.
Bringing the Blink
brand to market
At the time of our collaboration, Blink was a brand new sister brand to Kapal Laut, focused on fun, vibrant, and feminine costume jewelry.
We supported Blink’s launch by creating an engaging campaign that introduced the brand to the market, ensuring it made an immediate impact.
Developing brand
identity
Our work included the development of Blink’s social media presence from the ground up.
We crafted a social brand strategy that reflected the brand’s playful and youthful identity, ensuring that every post was aligned with its vibrant personality and resonated with its target audience.
By honing in on the brand’s fun and feminine appeal, we ensured that Blink stood out in the crowded fashion jewelry market. The result was a successful launch that positioned Blink as an exciting new player in the costume jewelry space.
Kredit Proyek
- Brand Strategy
- Visual Identity
- Copywriting
- Content Strategy
- Social Media
- Social Advertising