Kapal-Laut & Blink

Amplifying Brand Presence through Strategic Digital Marketing
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Overview

Client Kapal-Laut & Blink
Year 2021
Scope of Work Social Media Strategy, Brand Identity & Digital Marketing
Location Indonesia

Kapal-Laut & Blink, known for its unique and beautifully crafted silver jewelry, partnered with us to enhance its brand presence and expand its reach through a comprehensive digital marketing strategy.

Our objective was to elevate their visibility in the competitive online space, making the brand more recognizable and engaging to their target audience. With a focus on creating meaningful connections, we set out to not only increase brand awareness but to also drive tangible results in terms of engagement and sales.

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40%

Increase in
puchases

50%

Rise in social
media followers

17%

Boost in website
traffic

Social Media Strategy

Kapal Laut, known for its exquisite silver jewelry, partnered with us to enhance its digital presence and expand its reach.

We implemented a targeted social media strategy that showcased the brand’s unique designs and craftsmanship, ensuring that its artisanal heritage resonated with both loyal customers and new audiences alike.

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Targeted social media
campaigns

To further boost visibility, we ran highly targeted social media ad campaigns, designed to attract a broader demographic while also driving engagement from existing followers.
These ads were crafted to highlight the elegance and timeless appeal of Kapal Laut’s silver jewelry, positioning it as a must-have for jewelry lovers.

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Bringing the Blink
brand to market

At the time of our collaboration, Blink was a brand new sister brand to Kapal Laut, focused on fun, vibrant, and feminine costume jewelry.

We supported Blink’s launch by creating an engaging campaign that introduced the brand to the market, ensuring it made an immediate impact.

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Developing brand
identity

Our work included the development of Blink’s social media presence from the ground up.
We crafted a social brand strategy that reflected the brand’s playful and youthful identity, ensuring that every post was aligned with its vibrant personality and resonated with its target audience.

By honing in on the brand’s fun and feminine appeal, we ensured that Blink stood out in the crowded fashion jewelry market. The result was a successful launch that positioned Blink as an exciting new player in the costume jewelry space.

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Project Credits

Client Kapal-Laut & Blink
Year of Completion 2021
Services
  • Brand Strategy
  • Visual Identity
  • Copywriting
  • Content Strategy
  • Social Media
  • Social Advertising