With years of experience in scuba diving, international awards, and outstanding customer reviews, Blue Season Bali is one of the most respected dive operators in Bali. Known for its professional team and world-class dive experiences, the company attracts divers from all over the world.
As the business continued to grow, Blue Season Bali recognized that its website needed to evolve as well. To stay competitive and better support marketing and bookings, they partnered with Juicebox to redesign their website from the ground up in 2016.
The Challenge: A Website That Had Outgrown Itself
When Blue Season Bali first contacted our team, we conducted a full review of their existing website. What we found was a site that had become overly complex over time.
It contained thousands of pages, outdated design elements, and an old technical structure that made updates difficult. The website was built using custom PHP and did not have a content management system (CMS).
This meant that even small changes required developer support, slowing down marketing efforts and increasing costs. The visual design also felt dated and did not reflect the excitement and quality of the scuba diving experience that Blue Season Bali offers.
Most importantly, the site was not making the best use of the company’s incredible underwater photography. The images are a major selling point, but the old design did not give them the attention they deserved.
Clear calls to action were also missing, making it harder for visitors to book dives or get in touch.
Setting Clear Goals for the Redesign
In early discussions with Blue Season Bali’s general manager, it became clear that the website needed to play a bigger role in the company’s overall marketing strategy. Together, we defined a set of clear and practical goals for the project:
Match the website design with Blue Season Bali’s brand and visual identity.
Increase the number of inquiries coming through the website.
Add an online booking system for direct reservations.
Protect and improve existing search engine rankings.
Reach new customers through additional keyword opportunities.
Launch the site in English, Russian, and Japanese, with the option to add Indonesian and Chinese later.
These goals ensured that the new website would not only look better, but also deliver real business value.
The Solution: A Modern Website Built to Grow
Our design and development team created a completely new website using a modern WordPress Multisite setup. This platform allows multiple language versions of the site to be managed easily from one system.
Editors for each language can update their own content without affecting other parts of the site, making day-to-day management much simpler. From a design point of view, the new site focuses strongly on visuals.
High-quality scuba diving images are used throughout the layout to immediately capture attention and communicate the adventure, professionalism, and trust behind the brand. The structure of the site was simplified, making it easier for visitors to find information, explore dive packages, and take action.
We also built clear calls to action into key pages, guiding users toward contacting the team or booking their dives online. This helped turn the website into an active sales and inquiry channel, rather than just an information source.
SEO and Performance Improvements
Alongside the redesign, our team carried out a complete SEO review of the website. We improved site structure, page layouts, and technical foundations to meet modern search engine standards.
This work helped preserve existing high-performing search rankings while opening the door to new keyword growth in competitive scuba diving and travel searches.
The Results
The redesigned website delivered strong results across design, usability, and performance:
A clean, modern design aligned with the Blue Season Bali brand
Strong visual storytelling using professional dive imagery
Clear calls to action for easier contact and bookings
An integrated online booking engine
Existing search rankings maintained or improved
Ongoing growth in new keyword visibility
A scalable WordPress Multisite platform ready for future expansion
You can view the website here: Blue Season Bali
FAQ
How do I know if my website needs a redesign?
If your website looks outdated, is hard to update, loads slowly, or isn’t bringing in inquiries or sales, it’s likely time for a redesign. A modern website should be easy to manage, mobile-friendly, visually strong, and designed to guide visitors toward taking action.
Can a website redesign improve my SEO rankings?
Yes. When done correctly, a redesign can improve SEO. We focus on preserving existing rankings while improving site structure, page speed, user experience, and content quality to support long-term search visibility.
Why is WordPress a good choice for business websites?
WordPress is flexible, scalable, and easy to manage. It allows business owners and marketing teams to update content without technical help, supports SEO best practices, and can grow with your business as your needs change.
How does website design help increase inquiries and sales?
Good website design combines clear messaging, strong visuals, and clear calls to action. This helps visitors quickly understand your value, builds trust, and makes it easy for them to contact you or book your services, turning visits into real business results.
Ready to Improve Your Website?
A great website should do more than look good. It should support your business goals, attract the right audience, and make it easy for customers to take action.
At Juicebox, we design custom websites that are visually engaging, easy to manage, and built to convert. If your website feels outdated or no longer supports your growth, now is the time to make a change.
Contact us today and let’s talk about how we can help strengthen your online presence and deliver results that matter.
