Juicebox has appointed senior industry leaders Gavin Bain and Martin Beecroft to a newly established Advisory Board, formed to guide the agency as it increasingly serves enterprise digital transformation projects across new geographies.
The move marks a significant milestone for the independent agency as it approaches its twentieth year of operations, and looks to strengthen its creative and technology capabilities.
As data and AI continue to redefine the landscape, Juicebox too is evolving. The agency is rapidly building AI-ready infrastructure to navigate a more complex digital world. This transition is about increasing the depth of insight, the rigour of strategy, and the performance of systems.
Juicebox’s commitment to being the leading agency for the intelligence age is already powering digital transformation for industry leaders including Kleenheat, Kent, Bali International Hospital, The Sanur Special Economic Zone and State Buildings. The team is expanding to ensure that as technology scales, human connection and experience, remains the priority.
Bain and Beecroft will provide strategic counsel to Juicebox CEO and Founder Chris Nelson, COO Ivona Gaspar, and Tom West, Director of Southeast Asia, who have collectively scaled a team of over 90 creative, marketing, and technology experts.
Bain brings decades of leadership experience navigating complex regional markets and shaping impactful strategy. He is a recognised leader in global agency integration, providing valuable insights and experience to shape Juicebox’s international ambitions.
Beecroft specialises in enterprise-level consulting for transformational technologies including Web3, blockchain, and AI, with a focus on the Middle East and APAC regions. He brings deep expertise in the evolution of Web2 to Web3 and how organisations are adopting innovative technologies such as tokenisation, agentic AI, and decentralisation.
“Gavin and Martin are engaging with us at a pivotal time,” said Nelson. “Their expertise adds weight to our promise of delivering work that is not only effective and user-centric, but built for the future.”
“Juicebox has a reputation for uniting brand experience and technology to solve complex commercial problems. We believe they are the future of agency,” added Bain. “Martin and I are excited to bring our advisory knowledge back to a WA-founded agency as they continue to harness value from data and evidence, and expand into new markets.”
