Mara River Safari Lodge
Overview
Overview
Mara River Safari Lodge approached us to build out their digital platforms in order to move their revenue streams away from agent reliance and to build their own platforms.
89%
Increase in organic traffic
373%
Increase in direct revenue
233,216
Unique new visitors
The Strategy
We developed integrated digital marketing campaigns including organic social media, SEO, paid search ads as well as display advertising placed on social media and across targeted websites. The results were a staggering 373% increase in direct revenue within the first 12 months.
Our campaigns focussed on the very unique offerings at Mara River Safari Lodge, including access to Bali Safari Park, views of the animals in very large natural paddocks and meals with views of the lion enclosure. We took a human-first approach, including the joy experienced by different user groups.
Project Credits
- Communication Strategy
- Website Design
- Website Development
- Digital Marketing
