⅓ of your life is spent working, ⅓ spent resting, and hopefully, the rest of the time is spent doing what you love. How you choose to show up for the moments in your life is up to you, and what you wear is a big part of it.
Two3rds born to fulfill the needs of people who want to work hard, stand out and be free, to look and feel great going from ⅓ of your life to the next – from a dusty worksite to Friday afternoon drinks on a warm afternoon.
Two3rds engaged us to craft a distinctive brand identity system. We created a strong brand strategy, key messaging, manifesto, and tone of voice. Additionally, the collaboration extended to the development of Two3rds’ brand website, meticulously designed to authentically represent their purpose and essence.
The challenge presented was to effectively convey the essence of Two3rds within the ever-evolving realm of the contemporary clothing industry. Our aim was to produce a highly visible, up-to-date and refined identity to reflect the brand’s purpose and ambition.
The Two3rds’ logo is a reflection of the brand name, capturing the essence of daily life for many: ⅓ dedicated to work, ⅓ devoted to doing what you love. To add a personal touch to this inspiration, the logomark of Two3rds’ logo takes on the shape of a clothing hang tag, completing the visual narrative of our connection to everyday experiences.
The Two3rds website also seamlessly incorporates with the essence of the brand identity, resulting in a distinctive and standout online presence. Drawing inspiration from the clothing line industry, the website’s navigation and footer integrate Two3rds’ logomark, cleverly evoking the appearance of a hang tag. Our primary objective is to present an array of Two3rds’ clothing options through a visually compelling interface, featuring attention-grabbing, bold, and substantial imagery.