Search engine optimization (SEO) is one of the best ways to make sure people can find your business online. But SEO changes quickly, and what worked a few years ago may now be hurting your website.
If your site isn’t keeping up, you might notice fewer visitors, lower Google rankings, or customers leaving before they take action. At Juicebox Indonesia, we know how frustrating that can be.
That’s why we’ve put together this guide to help you spot the most common SEO warning signs in 2025, and what you can do to fix them.
1. Your Website Loads Too Slowly
Nobody likes waiting for a slow website. In fact, if your site takes longer than 3 seconds to load, most people will leave.
Google also sees slow websites as a bad user experience, which can push your rankings down. How to fix it:
Compress large images so they load faster.
Use reliable web hosting.
Cut out unnecessary code and plugins.
A faster website doesn’t just help with SEO, it makes visitors more likely to stay and buy.
2. Your Site Isn’t Mobile-Friendly
Most people today browse on their phones, and Google ranks websites based on their mobile versions. If your site looks messy on a small screen or is hard to click around, you’re losing customers before they even see what you offer.
How to fix it:
Use a responsive design so your site adjusts to any screen size.
Make sure buttons and links are easy to tap.
Test your site regularly on different devices.
When your site works well on mobile, you’ll keep more visitors and improve your chances of ranking higher.
3. Your Website Design Feels Old or Hard to Use
A dated design or confusing layout can make visitors click away. People expect clean, modern websites that are easy to navigate.
If your site looks like it hasn’t been updated in years, customers may not take your business seriously. How to fix it:
Refresh your website design every few years.
Use clear menus and simple navigation.
Add clear “calls to action” like Book Now, Contact Us, or Get a Quote.
A user-friendly design helps people stay longer and makes it easier for them to become customers.
4. Your Rankings or Traffic Are Dropping
If you notice your Google rankings falling or your website traffic suddenly spiking and dropping, it could mean your SEO strategy is outdated. Google updates its algorithm often, and websites that don’t keep up can quickly lose ground.
How to fix it:
Keep track of your rankings and website performance.
Update your blog or service pages regularly with fresh, useful content.
Diversify your traffic by using email, social media, and video, not just Google.
Staying proactive helps protect your business from sudden changes. If you're in the tour and travel industry, you can read our guide on tips to increase tour and travel website traffic for more practical tips on making your site mobile-ready and user-friendly.
5. Your Site Shows “Not Secure” Warnings
If your website doesn’t have an SSL certificate (the HTTPS in your web address), browsers may label it as “Not Secure.” This scares off visitors and hurts your rankings.
Security is now a basic requirement for all websites. How to fix it:
Install an SSL certificate through your hosting provider.
Update software and plugins regularly.
If you sell online, display trust badges for safe payments.
People are far more likely to trust and buy from a secure site.
6. You’re Still Using Old SEO Tricks
Years ago, things like keyword stuffing, duplicate content, or buying cheap backlinks worked. In 2025, these “black hat” tactics can actually damage your SEO.
Google is smarter now and rewards websites that give real value to users. How to fix it:
Write naturally with relevant keywords, not keyword stuffing.
Build quality backlinks through genuine partnerships.
Replace thin or repeated pages with useful, in-depth content.
Good SEO today is about being helpful and trustworthy, not trying to cheat the system.
7. It’s Hard to Update or Organize Your Content
If your team struggles to update your site or you don’t have a clear content structure, your SEO will suffer. Internal linking (linking between your own pages) also plays a big role in how Google understands your site.
On top of that, search results in 2025 are full of videos, AI-generated answers, and new formats, so you need to keep your site flexible. How to fix it:
Use a modern CMS (content management system) that’s easy to update.
Organize your content with clear categories and strong internal links.
Add different types of content like videos, infographics, and FAQs.
This makes your site easier for both people and search engines to navigate.
Frequently Asked Questions about SEO
What is the 80/20 rule of SEO?
It means 20% of SEO efforts bring 80% of the results. Focusing on high-impact actions like fixing technical issues and building authority gives the biggest return.
What are the 4 C's of SEO?
This term isn’t clearly defined, but it often expands on the 3 C’s: Content, Code, and Credibility, sometimes adding Communication or Conversion.
What are SEO signals?
They are factors search engines use to rank websites, like content quality, backlinks, speed, and mobile-friendliness.
What are the 3 C's of SEO?
Content, Code, and Credibility, these form the foundation of strong SEO.
SEO in 2025 is all about giving visitors the best experience while keeping your website secure, fast, and up to date. If you're seeing any of the warning signs mentioned earlier, it might be time to update your SEO strategy or even redesign your site.
At Juicebox, we believe in a world where technology makes our lives, work, and connections better. By combining creativity, strategy, and smart technology, we help brands grow and create meaningful, memorable experiences for their customers.
As a trusted SEO engine marketing firm in Indonesia, we help businesses like yours stay ahead of the competition. Whether you need to speed up your site, update your content, or improve your SEO strategy in Jakarta, Bali, and beyond, our team is here to help.
Want to find out more about us and how we can improve your online presence? Contact us today for an SEO check-up and take the first step toward better rankings and more online conversions.
