Visual Brand Guidelines
What are Visual Brand Guidelines?
Visual Brand Guidelines are the standards for how your brand appears in the world.
They define how to use your logo, colors, typography, imagery, iconography, and layout so that every touchpoint feels unified and recognizable.
A strong set of Visual Brand Guidelines helps:
-
Protect the integrity of your brand assets
-
Keep every channel on-brand, from social media posts to product interfaces
-
Make it easier for internal teams and external digital marketing partners to design with confidence
For ambitious brands, Visual Brand Guidelines are the foundation for a scalable, future ready brand system.
Why your brand needs Visual Brand Guidelines
Consistent visuals build trust. When your brand looks different in every channel, you create confusion and lose recognition.
Visual Brand Guidelines:
-
Create clarity for internal teams such as marketing, product, and communications
-
Give external partners such as agencies and production teams a clear reference
-
Reduce rework and subjective feedback by setting agreed rules for design
-
Support a more cohesive customer experience across digital and physical touch points
Before we start any significant digital or marketing work, we ask for brand and Visual Brand Guidelines so we can deliver a clear, consistent brand experience across the full customer journey.
What is included in Visual Brand Guidelines?
- Logo usage and structure
- Color palettes and accessibility
- Typography and hierarchy
- Imagery, iconography, and motion
- Digital and social media applications
- Brand toolkit and handover
Visual Brand Guidelines are a set of rules that explain how to use your logo, colors, typography, imagery, and other visual elements so your brand always looks consistent and recognizable.
Without clear guidelines, every designer or partner makes their own visual choices. This leads to an inconsistent brand, slower approvals, and more rework. Visual Brand Guidelines give everyone one clear reference.
Your visual identity is the actual look and feel of your brand, including logo, colours, and type. Visual Brand Guidelines document how to use that system correctly across different touchpoints.
Internal teams such as marketing, product, and communications use them every day, along with external partners like designers, developers, agencies, printers, and media or production teams.
Yes. We can refine and extend an existing identity or design a new system from scratch, then document everything in a clear Visual Brand Guidelines pack that your team can start using immediately.
Timelines depend on whether we are creating a new visual identity or documenting an existing one, but most guidelines are created over a structured project with defined milestones and reviews.
By working to understand your business, we discover your genuine character to establish visual brand guidelines. Juicebox meticulously examines every element of your visual brand system, ranging from your logo to your color palette, ensuring that they effectively convey a memorable, unified visual representation.
Let us assist you in creating captivating visual brand guidelines that deliver impact at scale.
I engaged Juicebox for a full brand identity concept. Having had the same logo in my business for over 20 years. This was quite a challenging endeavor. But from the very beginning, the team made me feel at ease. They implemented all of my requests made any changes seamlessly and communicated with me through the entire process. The entire team is professional and a delight to deal with.
