MT Food Group
Overview
Established in 2008 and focussed on exporting premium meat products from Australia to the world, Meat Tender expanded its range to offer more premium variety to its clients.
They approached us for a new identity that aligned with the business’s new offering. As one of Juicebox’s very first clients, we were thrilled to be invited to be a part of their growth and expansion.
We created a modern logo that captures the essence of MT Food Group’s mission to build relationships. The logo features a clean, minimalist design, with a bold font that conveys confidence and experience.
Iconography
The custom icons complement the brand’s visual language. These icons were designed to be consistent with the overall look and feel of the brand and to convey key information in a clear and concise manner.
To enhance the brand’s visual appeal, we curated a collection of photographs that showcase MT Food Group’s premium products and convey the company’s commitment to quality. A mix of vibrant and natural tones create an aesthetic that is both modern and authentic.
The Website
Following the rebrand of Meat Tender to MT Food Group we moved to design them a beautiful website, showcasing their premium products and world-class service.
In the creation of the website, our design philosophy was centered on a seamless integration of the refreshed brand identity. We meticulously interwove the reimagined elements of the MT Food Group identity into the fabric of the website. A rich array of visuals was employed to embody the brand’s essence; high-resolution images of their premium products were paired with sleek design elements to exude luxury and quality.
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Project Credits
- Brand Identity Design
- Graphic Design
- Website Design
- Website Development
