Oulbyz
Overview
Oulbyz, a consulting firm focused on empowering organizations to harness the strength of the multigenerational workforce, sought to establish itself as a leader in integrating Gen Z talent with established teams. The company's mission is to align individual purpose with organizational growth to achieve sustainable success.
Collaborating with Juicebox, Oulbyz set out to create a cohesive brand identity that encapsulated its core values, from empowering leadership to promoting community-driven growth. This engagement involved defining a brand strategy and visual identity, resulting in a clear and unified representation of Oulbyz’s mission and values.
Understanding the
generational gap
As a champion for integrating Gen Z talent into established teams, Oulbyz is a leader in bridging generational divides. This generation’s values—purposeful work, inclusivity, and flexibility—are reshaping workplace norms, and organizations often struggle to adapt. Their consulting framework guides leaders to rethink recruitment, retention, and integration, ensuring Gen Z thrives as authentic contributors within multigenerational teams.
Crafting a purpose-
driven brand
framework
Grounded in the principles of Ikigai—a philosophy that harmonizes personal purpose with professional goals—our brand framework emphasizes People, Performance, Philosophy, and Profit. These pillars guide our approach, supported by principles like Fresh Perspectives, Reflective Growth, and Community-Driven Values. Together, they position Oulbyz as a catalyst for sustainable, inclusive, and innovative growth.
A unified visual
symbol of growth
To bring the brand framework to life, Juicebox designed a vibrant visual identity that reflects Oulbyz’s commitment to innovation, inclusivity, and growth. The logomark itself is inspired by an ikigai diagram that serves as a cornerstone of Oulbyz that created a simple, memorable, yet meaningful mark that conveys a story behind it.
Notably, the logomark subtly incorporates the shape of the number 1 and letter Z, conveying a powerful message: Gen Z is not only capable but also ready to take the lead in today’s workplace. This design choice reflects Oulbyz’s commitment to empowering young talent to step into leadership roles with confidence and ambition.
The reflective holographic color palette was crafted to resonate with Gen Z while appealing to a broader professional audience. It’s holding a mirror up to organizations—reflecting, recalibrating, and then re-emerging to shine bright in any light
The brand’s visual elements, including typeface selection and unique design treatments, convey a bold and dynamic energy that resonates with the audience and highlights Gen Z’s potential as a key asset for growth and innovation.
The overall visual identity strikes a balance between calm and energy, promoting harmony and alleviating organizational concerns while inspiring Gen Z individuals to find purpose and alignment in their professional journey.
Juicebox created a brand identity for Oulbyz that embodies its mission to align purpose with progress in the modern workforce. By combining a purpose-driven framework with a dynamic visual language, we delivered a brand that resonates across generations, inspires inclusivity, and empowers organizations to unlock the potential of Gen Z talent. This is digital worth experiencing—strategic, impactful, and built for the future.
“Thanks to Juicebox team for the deep dive and thorough reflection to pin down this identity. Truly the brand now reflects our mission and values.”
