Solar Power Indonesia

Illuminating Progress Through Visual Brand Identity

Overview

Client Solar Power Indonesia
Year of Completion 2023
Industry Solar Power

SPI (Solar Power Indonesia) is a leading company with experience in the renewable energy sector. From residential to commercial and industrial clients, SPI’s extensive offerings cover the entire spectrum, including consultation, flawless installation of solar panels, energy systems, and state-of-the-art solar-powered grids. Beyond the mainland, SPI extends its expertise to remote islands, ensuring a widespread impact.

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The Background

As a significant influencer in the energies sector since 2007, SPI initiated a fresh phase of their journey, desiring a new visual identity that encapsulates their rich experience and this new era in their enterprise.

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The objective

SPI engaged Juicebox to carve out the aesthetic direction of their visual identity. Our mission was unequivocal – to articulate SPI’s vast expertise, down to earth nature, and professional delivery via a unique, contemporary and applicable visual brand identity.

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Creative Approach

Drawing inspiration from the sleek geometry of solar panels, we infused SPI’s core values into every design element. The SPI logo emerged as a symbol of power, boldness, and professionalism, resonating with the organization’s identity.

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We created a distinctive monogram wordmark that aligns with their already established brand reputation. Lively and appealing colors radiate trust, reliability, and sustainability – the values that epitomize SPI’s steadfast commitment as an organization.

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After seeing the new logo and discussing this with the team I can see it is not only necessary, it is essential to rebrand as part of a fresh start for the company. Great work!

Dave Ellis Director @ PT Solar Power Indonesia

Project Credits

Client Solar Power Indonesia
Year of Completion 2023
Services
  • Visual Brand Identity
  • Brand Collateral