The Sumba Foundation

As the Sumba Foundation grows in both its reach and its ability to drive meaningful change, the need for a strong, cohesive visual identity and an intuitive online presence becomes paramount. A clear and compelling brand presence is a tool for building trust, inspiring action, and connecting with a global audience.

The combination of a cohesive visual identity and an optimized user experience positions the Sumba Foundation to expand its reach, foster trust, and inspire urgency in supporting the vital work it undertakes, ultimately empowering it to create an even greater impact for the Sumbanese communities it serves.

The Sumba Foundation’s visual branding is a powerful storyteller that connects with audiences on deep, multi-dimensional levels. It reflects the foundation’s unique dedication to Sumbanese communities and the cultural richness that shapes its mission. By vividly bringing to life the stories of those transformed by its efforts, the branding fosters an emotional connection that motivates meaningful action.

At the heart of the foundation’s success is its commitment to being deeply entrenched in the communities it serves. These are programs created by the people, for the people—ensuring sustainability and driving exceptional change in the region.

The introduction of the new Visual Brand Guidelines will serve as a cornerstone for the foundation's identity, creating a unified visual language that conveys professionalism, credibility, and emotional resonance. By aligning all visual elements—from typography and color schemes to imagery and design styles—the brand guide will ensure that every touchpoint reflects the foundation’s mission and values. This consistency is vital for building recognition and trust among supporters, partners, and potential donors. It also provides the foundation with a polished, approachable image that resonates across diverse platforms and audiences.

The foundation’s journey toward a transformative digital presence began with a comprehensive UX discovery process, aimed at understanding the habits, motivations, and behaviors of donors. This critical first step provided valuable insights into what drives individuals to contribute and how they interact with online platforms. By uncovering these patterns, the foundation was able to craft a design strategy that aligns with donor expectations and inspires action, ensuring a user-centered approach that resonates on a deeper level.

Building on this foundation, the design leverages powerful visual storytelling to create emotional connections that spotlight the urgent needs of Sumbanese communities while illustrating the tangible outcomes of donor support. These enhancements elevate the digital platform’s effectiveness, broaden the foundation’s reach, foster stronger stakeholder relationships, and amplify its ability to drive meaningful change. Together, the insights from UX discovery and the thoughtful application of design principles create an engaging, impactful experience that motivates donors to be part of the foundation’s life-changing mission.

Built with a focus on accessibility, the site adheres to rigorous standards to ensure an inclusive experience for all users. Features like intuitive navigation, screen reader compatibility, and optimized color contrast make the platform welcoming to visitors of all abilities. With its fully responsive design, the website delivers a seamless experience across devices, ensuring that every interaction—whether on a smartphone, tablet, or desktop—is meaningful and engaging.

The website fosters a deep emotional connection with its audience, encouraging donations and active participation. Central to this effort is the use of strong and captivating photography that immediately connects users with the proud and resilient Sumba people. Every image was carefully selected to create a sense of emotional tension, telling stories of hope, transformation, and cultural richness that inspire action. This approach increases awareness of the foundation’s mission and strengthens its ability to rally meaningful support and create lasting change for the communities it serves, paving the way for a brighter and more sustainable future.