Youtube commands an impressive amount of traffic that is constantly increasing. This presents a valuable opportunity for you to display your ads on this platform.
How can we help your business with YouTube advertising
How do YouTube ads work?
Video ads are displayed on YouTube and across Google’s platform and partners via Google Ads. With over 1 billion users, available in 60+ languages and in 70+ countries, YouTube serves as the perfect platform to deliver content from all over the world. In addition, Google’s Display Network is unrivaled in terms of its reachability, with up to 90% of Internet users reachable through 2 million sites and apps combined.
Target Your Market on YouTube
By targeting your video ads on YouTube and the Google Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you – such as demographic groups, interests, placements, and remarketing lists – you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.
TYPES OF YOUTUBE ADS
In-stream Ads
Video ads that display before, during or after videos in Youtube. Viewers are able to skip the ad after 5 seconds has elapsed.
Non-skippable in-stream ads
Similar to in-stream video ads that play before, during or after a video, with the exception that viewers will not be able to skip the ad. The caveat is that your video ad has to be 15 seconds or shorter.
Bumper Ads
Bumper ads are limited to 6 seconds or shorter that play before, during or after another video without the viewer having the option to skip them. These ads will appear on YouTube and Google’s partner sites
Outstream Ads
Outstream Ads are exclusively displayed on mobile devices (phones and tablets) on YouTube’s partner sites and within the app itself.