Many people are still not aware of the benefits of digital marketing. When used in companies, whether small or large, digital marketing can help businesses grow their revenue and be better prepared to compete with other competitors. A study conducted by Google in collaboration with IPSOS Hong Kong confirms that companies using digital marketing strategies have 2.8 times higher revenue growth expectations compared to those that do not.
For example, the online presence of a hotel is often focused on websites that allow customers to make online bookings. This particular hotel has a revenue of 100 dollars; out of this, 60 dollars is already spent just to keep the hotel running (covering food, drinks, employees, etc.).
Reasons To Use Digital Marketing
Gives You Better Online Presence
One of the benefits of digital marketing is, it can improve your brand awareness. By having a website as one of your digital marketing tools, you have done one of the first steps in creating an online presence. With more than millions of people online, you are opening doors to current and future customers to find you. Furthermore, you can utilize free social media channels to interact directly and build relationships with your customers.
More Cost Effective Than Traditional Marketing
Small and medium businesses tend to have less resource, while they still can experience the benefits of digital marketing. With digital marketing, you can plan your budget accordingly and see calculated results. This makes digital marketing more cost-effective. For example, Facebook lets you create an ad campaign and set your own budget. You will then be charged according to the budget you have.
Get Conversions/Sales Through Digital Marketing
You can always measure your digital marketing efforts with free tools like Google Analytics or Facebook Pixel. Results will be delivered through conversions, whether by leads, subscribers, or sales. This means that no digital marketing effort is wasted. You can always monitor and see results.
The time of advertisement has changed from traditional ways into the new way: online marketing. Awareness and interaction with digital marketing highly affects companies. It has a marked effect on companies who use it and a downwards effect on companies who do not.
What’s New and Worth Noting
Privacy and first-party data: With stricter privacy regulations, businesses are now focusing more on collecting and using their own customer data rather than relying on third-party cookies.
Personalized experiences: Consumers increasingly expect messages and offers that reflect their preferences. Personalization can significantly improve engagement and conversion rates.
Video and interactive content: Short videos, livestreams, polls, and quizzes are quickly becoming essential tools for brands looking to capture attention.
Focus on measurable ROI: More businesses want clear evidence that marketing investments are driving results, making analytics and performance reporting more important than ever.
Practical Tips to Maximize Benefits
Define clear marketing objectives such as awareness, lead generation, or sales growth.
Use local keywords and location targeting if your market is regional or community-based.
Identify the platforms your audience uses most often, whether that is social media, search engines, or email.
Create mobile-friendly content and landing pages since most people now browse on smartphones.
Track performance using analytics tools to identify what is working and what needs improvement.
Start with small campaigns, then scale up once you see consistent success.
Actively engage with your customers by responding to comments, reviews, and messages.
Regularly update your strategy to stay aligned with changing consumer behaviors and digital trends.
Frequently Asked Questions
1. How soon will digital marketing deliver results?
You may see early indicators (traffic, clicks) in days or weeks. But sustained growth, higher conversions, brand awareness, typically takes a few months of consistent effort.
2. Can small businesses compete with larger brands using digital marketing?
Yes. With precise targeting, niche content, and smart budgeting, smaller businesses can outperform bigger ones in specific markets or segments.
3. Which digital marketing channel should I start with?
Start where your audience is active; social media, content, search, or email. Often combining two (e.g., paid ads + content) gives faster momentum.
4. Is digital marketing expensive?
It can be cost-effective. Start small, measure results, then reinvest in top-performing campaigns instead of spreading budget thin.
Want to Level up Your Business Through Digital Marketing?
Digital marketing offers a powerful combination of reach, targeting, insights, and agility, advantages that traditional marketing simply cannot match. Whether you are growing locally or expanding globally, these strategies help maximize impact, reduce wasted budget, and build lasting connection with your audience.
As Bali's leading digital marketing agency, Juicebox is confident in delivering results to improve your business. Click here to learn more about our service.
