Juicebox is delighted to announce that Director Jonathan Cross has been elected to the Board of Directors of the British Chamber of Commerce in Indonesia (BritCham). With over four decades of advocacy and support, BritCham is a pivotal resource for British and Indonesian businesses, fostering robust bilateral ties and driving international commerce.
Jonathan brings more than 25 years of experience in Indonesia, offering strategic leadership and deep expertise in digital transformation, innovation, and cross-cultural business strategies. His extensive knowledge aligns closely with BritCham's commitment to enhancing trade and investment between Indonesia and the UK.

Juicebox has been a proactive member of BritCham for over seven years, consistently supporting initiatives aimed at business growth and meaningful international connections. Additionally, Tom West, Juicebox Founder and Director, has played an active role leading BritCham's technology and digitalization hub, serving as a valuable resource for BritCham members and the broader business community in the areas of digital transformation and emerging technologies.
"Jonathan's appointment is a reflection of his long-standing dedication to cultivating strong international partnerships," said Tarryn West, Director. "His strategic perspective and collaborative approach will undoubtedly benefit the Chamber's initiatives aimed at driving innovation and investment between the UK and Indonesia."
Jonathan's new role further strengthens Juicebox's mission to inspire progress through human-centred digital experiences and intelligent systems, creating meaningful connections between people, brands, and technology.