Balinale

Juicebox was thrilled to be invited to work alongside the team to help to express and define a brand set for the moment, and for the years ahead. We helped to craft a brand system that honours nearly two decades of impact while creating space for what’s next: expanded programs, community workshops, and cultural events that go beyond the festival, with the festival remaining firmly at the heart of it all.

The new tagline “Stories Worth Remembering” captures the authentic essence of what Balinale is about: the shared experience of cinema. When you laugh, I laugh. When you're moved to tears, I feel it too. That's the power of film. It connects us through emotion, empathy, and memory.

Balinale creates space for those moments. Its programs are personal, its atmosphere welcoming. Everyone is invited — filmmakers, students, film lovers, communities — to experience stories that matter, and to connect in ways that feel real.

We began with a careful review of the existing logo. While it had served the festival well, we saw an opportunity to enhance its clarity and impact. The original composition presented certain visual challenges including hierarchy, balance, and typographic consistency. Our intent was not to replace the character of the identity, but to strengthen its foundation and improve its legibility and versatility.

In this refreshed approach, “Balinale” takes clear prominence, establishing a stronger and more unified brand presence. The new wordmark uses a clean sans-serif typeface with subtle refinements such as softened edges to express both professionalism and warmth.

Throughout this process, we remained deeply respectful of Balinale’s cultural roots. The umbul-umbul a ceremonial banner widely used in Balinese tradition has long been associated with the festival. By bringing new clarity to the logo while preserving the spirit of the umbul-umbul, the updated identity reflects both continuity and progress. It honors tradition while preparing Balinale for its next chapter.

With the revitalized logo as our foundation, we set out to build a brand system that would be as adaptable as it is expressive, one that could fluidly extend across every interaction Balinale has with its audiences. Whether experienced on a digital screen, at a physical venue, or through a social media story, the visual system needed to maintain coherence while offering flexibility.

Beyond color and type, every great visual identity needs a living, breathing design element, something that carries meaning, adds motion, and brings coherence to the brand’s ecosystem. For Balinale, we found inspiration once again in Balinese cultural symbolism: the umbul-umbul.

From this, we created a fluid design motif that mimics the gentle arc and flowing movement of the umbul-umbul. This form became more than just an ornamental flourish. It can evolved into a brand device that could shape-shift to serve many roles and might appear as a container for photography, wrapping around imagery to create a sense of intimacy and narrative framing. It might repeat to form a rhythmic pattern, resembling waves of poleng dancing in the wind.

A great brand deserves a great digital presence. We began Balinale’s new website journey with thorough UX discovery, mapping a sitemap that anticipates the festival’s evolving needs over the coming years.

Key insight: Balinale’s digital platform must flex across multiple event phases — film submission, active festival, and post-festival content. We custom-designed modules that seamlessly adapt to each phase while maintaining intuitive user experience and high visual coherence with the new brand.

The visual system’s flexibility empowered us to create a website that feels fresh, vibrant, and unmistakably Balinale for every step of the journey.

A distinctive and emotionally resonant brand identity that positions Balinale as a world-class film festival.

A seamless digital experience ready to support its strategic growth and deepen engagement with global audiences.