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Inbound Link Building and Its Importance for SEO

link building

The internet landscape keeps changing and as a website owner, it is important to keep up with these changes. While internet marketing is rapidly developing, there is one thing every marketer must appreciate. The importance of search engine optimization (SEO) cannot be gainsaid. If your site is not ranking highly on search engine result pages (SERPs) for your target keywords, then your target audience cannot find you. You have to identify tools to boost your ranking on SERPs. One of the most effective SEO tools every webmaster must deploy is link building.

Inbound links are the unsung hero in SEO and you must learn how to use them to your advantage. To help you do this, below are some of the things you must know before starting your link building campaign:

Brief Overview of Inbound Links

Inbound links, also called backlinks, are the currency used in internet marketing. In essence, a backlink is a link from one site to another. For instance, if you get a link from a site that is in your niche, you will have received an inbound link. Link building is thus the process of getting backlinks from credible and relevant websites.

The main question at this point is; why are inbound links important anyway? You might have heard different versions from SEO experts about the relevance of inbound links but the fact remains that they are important when used wisely. Here are a few reasons why these links are important:

Boosting traffic

If you don’t have traffic coming to your site, then you are not meeting your business objective. To increase conversion, you must first attract people to visit your pages. Inbound links point traffic to your site and are a great lead generation technique.

Help search engines

Google and other search engine crawlers find you through links. If you have many inbound links, Google crawlers will definitely rank you highly because they can see you are an authority. An inbound link is like a vote of confidence that you have received from another website.


Inbound Link Building Strategies

There are different strategies used to increase links to your site but it is important to note that not all of them are good. In fact, the wrong use of links could put you in the bad books of the recently updated Google Penguin. Using black hat techniques for link building, including paying for links, offering freebies for links or using any technique with the sole intention of getting links, will get you penalized.

A good inbound link should come from an authoritative website and must use an anchor text. To earn high-quality links, it’s essential to have compelling content, actively engage with others in your niche, seek reviews for your website, incorporate social sharing buttons, and enhance your online presence, including media visibility.

If you’re facing challenges or require assistance with inbound link building to enhance your SEO, our digital marketing agency offers professional SEO services to help your website thrive. Contact us now for expert guidance and support!