In today’s fast-paced digital world, businesses are continually seeking ways to connect with potential customers. One tool that is gaining popularity is Google Discovery Ads.
These ads offer a visually rich experience across some of Google’s biggest platforms, making them a great option for businesses aiming to increase brand visibility, engagement, and conversions. If you're considering using Google Discovery Ads in 2025, here are six key things you need to know.
1. Visually Stunning Ads for More Engagement
Google Discovery Ads in 2025 focus heavily on visual content. Whether it’s high-quality images or short, engaging videos, these ads are designed to catch the eye.
The carousel format, which allows advertisers to showcase several images or products in one ad, is particularly popular. This format helps businesses present multiple offerings to potential customers, keeping them engaged longer.
By using attractive visuals, your brand can connect emotionally with users, which can make a huge difference in conversion rates. Your ad will show up in places where users are already looking for content, on the Google Discover feed, YouTube’s mobile home feed, and Gmail’s social and promotions tabs, so having eye-catching, high-quality content is essential for standing out.
Whether you’re working with a social media ads agency or handling campaigns in-house, creating visually appealing ads is crucial for any digital marketing strategy.
2. Target the Right People with Advanced Audience Options
One of the biggest advantages of Google Discovery Ads is the advanced audience targeting. Unlike traditional display ads, these ads allow you to specifically reach people who are most likely to be interested in your products or services.
Google offers different targeting options, such as:
Affinity audiences: Reaching people based on their interests, like sports fans or tech enthusiasts.
In-market audiences: Targeting those who are actively searching for products similar to yours.
Custom segments: Building an audience based on specific behaviors or interests.
Lookalike audiences: Reaching new people who resemble your best existing customers.
With tools like A/B testing, you can continuously refine your audience to ensure you’re reaching the right people, maximizing your ad’s effectiveness, and boosting your return on investment (ROI). This type of targeting is particularly useful for search engine marketing agencies that are looking to reach high-intent users through effective Google Ads campaigns.
3. Reach a Massive Audience Across Google Platforms
Google Discovery Ads have a huge reach, allowing businesses to advertise across Google’s vast ecosystem. These ads appear on platforms with billions of active users, including:
Google Discover: A feed that personalizes content for users based on their search history and interests.
YouTube’s mobile home feed: Where people discover new videos to watch.
Gmail’s social and promotions tabs: Where users receive personalized promotional offers.
With over 3 billion active users across these platforms, your ads have the potential to reach a large and diverse audience. Whether people are scrolling through Google Discover, watching videos on YouTube, or checking their Gmail, Discovery Ads ensure your brand appears in front of users when they’re likely to engage.
This level of reach makes it an invaluable tool for businesses looking to expand their visibility, especially when coupled with digital marketing in Bali or a social media manager in Bali to handle platform-specific strategies.
4. Let AI Work for You with Smart Bidding and Automation
Google Discovery Ads in 2025 use artificial intelligence (AI) to help you run smarter campaigns. With Smart Bidding strategies like Target CPA (Cost Per Acquisition) and Maximize Conversions, Google’s algorithms automatically adjust your bids in real-time to help you get the most out of your budget.
This means that Google will use data to determine the best time and place to show your ads, ensuring that you’re only paying for the most relevant interactions. However, to make sure the AI works effectively, it’s important to set a sufficient campaign budget.
Experts suggest having a budget that’s about 15 times your desired CPA, allowing the AI to gather enough data and fine-tune your campaigns for better results. By letting Google’s AI manage bidding and optimization, you can focus on other aspects of your campaign, knowing that Google is working behind the scenes to ensure maximum impact.
This is the type of automation that a SEM agency can take full advantage of to help you achieve your marketing goals.
5. Optimize for Mobile to Capture More Conversions
In 2025, mobile optimization is crucial for the success of your Google Discovery Ads. With more than 60% of Google Ads clicks coming from mobile devices, it’s essential that your ads and landing pages are mobile-friendly.
When users interact with your ad on a smartphone or tablet, they expect a seamless experience. If your website or landing page takes too long to load or is difficult to navigate, they’re likely to leave without converting.
Make sure your landing pages load quickly, have clear calls to action (CTAs), and are easy to navigate on smaller screens. This will ensure that your mobile audience has a smooth experience from the moment they see your ad to when they complete a desired action, like making a purchase or signing up for a service.
Additionally, Google offers tools like Google Web to App Connect, which can help businesses drive more app installs through Discovery Ads. This is especially useful if your goal is to increase your app’s user base.
For companies offering special event branding services in Bali, having mobile-friendly landing pages is essential for attracting both local and international event-goers.
6. The Shift to Demand Generation Campaigns
In 2025, Google is consolidating Discovery Ads into Demand Generation campaigns. This change represents a shift towards a more comprehensive, AI-driven approach to advertising.
Demand Gen campaigns integrate features from both Discovery Ads and Video Action campaigns, combining richer creative formats and smarter targeting options. With Demand Gen campaigns, your ads can be shown across YouTube, Gmail, and Google Discover, creating a full-funnel approach that reaches users at every stage of their journey, from discovering your brand to making a purchase.
This integration also allows for smarter performance reporting, giving you deeper insights into how your ads are performing and where you can optimize. By using Demand Gen campaigns, you can manage your ad strategy more efficiently while still reaching users across multiple platforms with relevant, engaging content.
Frequently Asked Questions
What are Google Discovery ads?
Google Discovery ads are a type of ad that appears across Google’s platforms, including:
Google Discover
YouTube Home feed
Gmail’s Promotions tab
These ads use swipe-able, native formats with images or carousels to blend seamlessly with content, targeting users with high intent based on their interests.
What is the difference between Google Discovery ads and display ads?
Discovery ads appear on Google-owned platforms and target high-intent users, while Display ads show up across external websites. Discovery ads focus on conversions and use more specific targeting, whereas Display ads are broader and used for brand awareness and retargeting.
What is the advertising industry trend in 2025?
In 2025, advertising trends will focus on data-driven campaigns with AI for personalized targeting, conversion optimization, and multi-platform strategies. Demand generation tactics are becoming more popular, leveraging user behavior and contextual signals for better ROI.
What are advertising strategies?
Advertising strategies are planned methods to achieve marketing goals. They involve choosing the right ad formats, audiences, bidding methods, and messaging to meet objectives like brand awareness, lead generation, or conversions, all while using data to optimize performance.
Why Google Discovery Ads Are Worth the Investment
In 2025, Google Discovery Ads offer a powerful way to connect with users in a visually engaging way. With advanced targeting options, a massive reach across Google’s platforms, and AI-driven optimizations, these ads can help businesses drive more conversions and maximize ROI.
Whether you're aiming to increase brand awareness, generate leads, or promote specific products, Google Discovery Ads provide an effective solution to meet your marketing goals. By focusing on visually appealing creatives, smart audience targeting, and mobile optimization, you can ensure your campaigns are successful.
And with the shift to Demand Gen campaigns, Google is making it easier for businesses to reach the right people, at the right time, and on the right platform. Ready to take your business to the next level with Google Discovery Ads?
Contact us today at Juicebox Indonesia, and let us help you craft effective digital advertising strategies that drive real results. Whether you're looking for SEO in Jakarta or need guidance on social media ads agency services, we're here to assist you.
